Analytics implementation
Plan and configure the measurement needed to understand acquisition, website behaviour and key business actions.
Measurement · tracking · conversion
Analytics that reveals what to fix next.
Turn fragmented website and campaign data into a reliable measurement system, then use it to identify friction and prioritise conversion improvements.
Analytics AuditsGA4/GTMConversion TrackingCROTesting Roadmaps
ANALYTICS & CRO / STRATEGY / CREATIVE / ANALYTICS / OPTIMISATION / CANDIMA / ANALYTICS & CRO / STRATEGY / CREATIVE / ANALYTICS / OPTIMISATION / CANDIMA
One service. Connected to the whole system.
CANDIMA approaches analytics & cro as part of a wider customer journey. Strategy, creative, media, development and measurement can connect where the problem requires it.
TrackingEvents + conversions
AnalysisJourney + funnel review
CROPrioritised hypotheses
ReportingDecision-ready insight
What the engagement can include.
Scope is shaped around the constraint that is limiting growth—not around a fixed menu of tactics. These are the core capability blocks available within this service.
Conversion tracking
Define meaningful conversions and connect forms, calls, purchases or other key events to the traffic that generated them.
Measurement audits
Identify broken, duplicated or misleading signals before they are used to make budget and optimisation decisions.
Usability analysis
Examine page behaviour and journey friction to understand where visitors hesitate, abandon or fail to find the next step.
CRO roadmaps
Turn evidence into a prioritised backlog of hypotheses, design changes and tests rather than random page tweaks.
Performance reporting
Translate channel and site data into a concise view of what changed, why it matters and what should happen next.
How the work moves from signal to action.
The process is designed to establish a reliable baseline, focus effort on the highest-leverage problems and create a clear next decision after every stage.
01
Define the decisions
Start with the business questions analytics needs to answer rather than collecting data for its own sake.
02
Validate the instrumentation
Check events, conversions, attribution assumptions and implementation quality before analysis begins.
03
Find the friction
Combine funnel, page and campaign signals to locate meaningful opportunities for improvement.
04
Prioritise experiments
Rank changes by evidence, impact and effort, then measure whether they produce a real lift.
Measure the thing that should change.
CRO depends on measurement quality. The goal is to distinguish actual user behaviour from tracking noise and then act on the strongest evidence.
Measurement principle
Trust the signal before you optimise it.
CRO depends on measurement quality. The goal is to distinguish actual user behaviour from tracking noise and then act on the strongest evidence.
Data integrityWhether key events are captured correctly.
Funnel leakageWhere high-intent users are lost.
Experiment impactMeasured change from prioritised tests.
Decision velocityHow quickly insight becomes action.
Connected capabilities.
Most growth constraints cross more than one discipline. These related services can be integrated when the evidence points beyond a single channel.
Analytics & CRO questions.
Common questions about how this service can fit into a broader digital growth program.
Can you audit our current analytics setup?
Yes. The audit can review event collection, conversion definitions, tag implementation and whether reporting supports the decisions the business needs to make.
Do you work with conversion rate optimisation?
Yes. CRO work can combine behavioural analysis, usability review, hypothesis development, page changes and testing roadmaps.
Can you fix tracking before running campaigns?
Yes. Establishing reliable conversion measurement before scaling media is often the more efficient sequence.
Do dashboards replace analysis?
No. Dashboards are useful for visibility, but analysis is still needed to explain movement, diagnose causes and decide what should happen next.
Free online consultation
Make your data useful enough to act on.
If tracking is unclear, reporting is noisy or conversion is underperforming, we can help identify the measurement and UX issues underneath it.